marketing the Dolls
Although the production of the dolls was difficult, selling them was easy. Anyone introduced to these fairy tale little 7" dolls, liked them. They were appealing, colourful, well made and innovative. Peggy took the dolls everywhere and showed them to everyone. They were a sensation at the Brighton Toy and Doll Fair in January 1957. Through the fair, important contacts and customers were found and orders were placed.
Demand grew, with orders coming in from the major London stores, including Harrods, Selfridges, and Hamleys. The dolls made good window displays; there was a particularly successful stockist in Stratford upon Avon, and others in several Scottish locations that were popular with visitors. They sold very well on the QE II, as well as other liners and cruise ships. Then orders started to arrive from overseas, notably USA, from famous stores including Sachs, Shwartz, Marshall Fields and Neaman Marcus.
In March 1959 Peggy Nisbet exhibited at the International Toy and Trade fair in New York where, again, the Queen Elizabeth II doll was a huge success. Reports in the "Daily Sketch" and "The Citizen" explained that demand was high, partly due to the Queen's visit to Chicago in the summer of 1959. This was good for business, and put Peggy Nisbet Ltd and Weston‑super‑Mare even more firmly on the American map.
Demand continued to grow all over the world. In 1972, the wedding of Princess Anne (whose wedding dress was a very guarded secret, no one having seen it until she walked down the aisle) saw frantic activity in the factory with production of the royal couple starting one day after the event. In July 1981 the business was once again poised for a royal wedding - that of Princess Diana, with the Nisbet staff eagerly waiting to see the wedding dress. The doll, with Prince Charles at her side, was on sale twenty‑five hours after the first glimpse of the dress!